Some Don’t Think Marketing Can Be HelpedNews and Culture | Christina | July 26, 2012 at 7:03 am
It’s definitely not the topic outlining the next strategy discussion among upper management of a firm, and it certainly isn’t taught in school in the course of a business degree. But it remains central to any business initiative involving the success of the next sales projection and goals. Lack of effectiveness is the new bane in obtaining marketing ROI and it is one that hits the nail on the head when it comes to advertising returns. Promotion is nothing unless the results of promotion are measured. Doing so involves advanced statistics and metrics for doing so. For this reason, it is recommended to employ the experts on marketing effectiveness for increasing ROI.